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The latest, greatest, & future of decarb
a.k.a. Keeton's synthesis of Nat Bullard's 2024 Decarbonization Presentation
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Keeton Ross

April 2023

Clean up on aisle... air?
Some news! Building Holocene to salvage The Holocene 🚀
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Keeton Ross

March 2023

Farewell, fond wishes, and Patch on! 🚀
A look back on learnings, gratitudes, and optimisms stemming from my Patch chapter
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Keeton Ross

August 2021

Introducing the PACC: the Pragmatic Abatement Cost Curve
A must-know for all cleantech entrepreneurs, investors, and policy makers
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Keeton Ross
1

June 2021

Hiking the John Muir Trail
The before (Mile 0 of 240)
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Keeton Ross
A meander thru a changing climate
Spurred by an upcoming John Muir Trail trip!
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Keeton Ross
Direct Air Capture: The most ideal, non-ideal solution
You can't always get what you want...
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Keeton Ross
2

May 2021

The Value of Energy: A 1st Principles Approach
Value ≠ Price
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Keeton Ross
1
The battle for clean hydrogen: Utilities vs. Big Oil
The undisputed, most diabolical molecule in the world…
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Keeton Ross
Investing in clean tech – a valley of death or plenty?
Why clean tech investing is difficult and some ideas to make it better
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Keeton Ross
 and 
Sam Morton
Feedback is a gift!
Keep it 💯(subscribers)
 • 
Keeton Ross

April 2021

Oil Companies + Carbon Pricing = True Love?
An unexpected pairing, for better or for worse
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Keeton Ross
2
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