Welcome to Climate Musings for all Shapes & Sizes by me, Keeton Ross.

  • Clean-tech / hard-tech enthusiast.

  • Nuclear engineer & physicist by training @UC Berkeley.

  • Clean tech VC @ Evok Innovations.

  • Former McKinsey EM & Sustainability Fellow.

This newsletter is for you if…

You know nothing about climate…

I’ve always enjoyed taking complex, technical topics and breaking them down into clear, easy-to-understand components for my broader community.

That’s exactly what I aim to do in my Climate Musings. Each newsletter contains a “101” of sorts on whatever the topic is, from which I will dive deeper into more nuanced perspectives and implications.

I’m a firm believe that the first step to becoming passionate about a topic is understanding it deeply — so I want to help you do exactly that.

You know A LOT about climate…

If you’re a climate // cleantech // sustainability junkie and you want to complement your current perspectives and understanding across a range of climate topics from another deeply entrenched peer… you’ve come to the right place as well!

I’ve been fortunate to spend time on a vast majority of the key climate topics, both:

  • Technologies: bio- and synthetic fuels and plastics, clean hydrogen and ammonia applications, advanced nuclear designs (fission, fusion), novel long duration storage technologies, microgrid solutions, carbon capture technologies, and carbon offsetting and pricing mechanisms

  • Functional perspectives: academics, national labs, venture capital funds, private equity, consulting firms, corporate giants, cleantech growth companies, and early-stage start-ups

Climate is a melting pot of both technologies and stakeholders, so my Musings acknowledge this fact and lean on my time spent across these stakeholder bases.

You know a little bit about climate…

Sometimes the middle bowl of porridge is just right! If you want a little bit of both world’s — some understanding / background, some deeper perspectives — we can make that work as well.

Climate is the challenge of our times

Let me follow with a call to action — the world needs to deliver on a 1.5-2°C pathway. The physical (heat waves, floods, fires) consequences of not doing so are simply too dire.

My current level of optimism that we can do so: (sadly) low to non-existent.

Why so bearish?

The fact is that a 1.5°C pathway requires, at a minimum, 6% annual global carbon footprint reduction through 2030, then ~3% global footprint reduction from 2030 to 2050. Then a global net zero footprint.

To put that in context, when a global pandemic shut down the world in 2020, we saw a carbon footprint reduction of ~6-7%. So… needless to say, the scale of transformation needed is difficult to fully come to grasps with.

Delivering on this pathway is certainly possible, but this challenge calls for trillions of dollars in annual global investment (not unparalleled, think scale of COVID relief).

My Climate Musings center around this theme. How to deliver a pragmatically optimistic approach across a complicated climate landscape – including technologies (new and old), industries (dirty and clean), and institutions (private and public).

I look forward to sharing my perspectives and hope you will join me on this journey!

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Pragmatically optimistic perspectives on all things Cleantech x Climate x Sustainability


Clean-tech / hard-tech enthusiast || Building Holocene || Nuclear engineer & physicist by training @UC Berkeley. Clean tech VC @ Evok Innovations. Founding Team of CO280. Special Projects @ Patch. Former McKinsey EM & Sustainability Fellow.